Boomerang

Challenges

1. Define a clear visual identity aligned with Boomerang's AI-driven approach.
2. Craft a user-centric UI/UX that simplifies complex AI functionalities.
3. Ensure responsiveness, scalability, and high performance.
4. Design for SEO and conversion optimization.

Design Process

• Discovery & Research: Conducted an in-depth analysis of the market, competitors, and user expectations‍
• Research & Strategy: Conducted user research and competitor analysis to establish design direction.‍
• Wireframing & Prototyping: Developed low and high-fidelity wireframes to validate information architecture and user flows.‍
• Design System Creation: Established a consistent visual language, including typography, colors, and UI components.‍
• Interaction & Animation: Designed engaging micro-interactions and animations to enhance user experience.‍
• Webflow Implementation: Worked single handedly on development to bring the design to life using Webflow's CMS and interactions.‍
• Performance & SEO Optimization: Ensured fast load times, mobile responsiveness, and SEO-friendly structures

Sketching the vision

Have you ever wondered what goes into creating the gadgets that make your life easier and more enjoyable? As a freelance product designer, I'm here to pull back the curtain and take you on a journey from the initial spark of inspiration to the final polished product. It all starts with a simple sketch, where ideas come to life on the blank canvas of my notebook.

Each decision, from the choice of materials to the placement of buttons, is carefully considered to ensure that the end result is not only aesthetically pleasing but also functional and intuitive.

Refining the concept

From there, it's a whirlwind of refining concepts, prototyping, and collaborating with manufacturers to bring the design to fruition. But it's not just about turning sketches into tangible objects; it's about solving problems and enhancing user experiences. Each decision, from the choice of materials to the placement of buttons, is carefully considered to ensure that the end result is not only aesthetically pleasing but also functional and intuitive.

"Avoid getting in too deep before you’ve figured out if it is right for you"

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Boomerang Targeted Promotions

Key Design Features:

• AI-driven marketing tool explanations with interactive storytelling.
• Smooth micro-interactions and scroll-based animations.
• Content hierarchy optimized for clarity and conversion.
• Mobile-first, fully responsive design.
• Blog integration to support content strategy.

The reward of creation

So the next time you marvel at a sleek new gadget, remember that behind its shiny exterior lies a story of creativity, dedication, and countless hours of hard work. And for me, that's the most rewarding part of being a product designer — knowing that I've played a role in creating something that brings joy and convenience to people's lives.

Outcome & Impact

• Enhanced brand credibility with a visually cohesive and intuitive design.
• Increased user engagement through interactive design elements.
• Improved conversion rates by optimizing the user journey and CTA placements.
• Achieved a high-performance, scalable website that supports Boomerang’s growth.
• ‍Successfully launched Boomerang AI with team and stakeholders, improving automation and lead generation.
• Praised by industry leaders for awesome design and deployment of the website.
• Enhanced MOM user engagement from 0->40k new users, 0->540 clicks, 0->1.5 CTR

Conclusion

‍This project successfully transformed Boomerang’s digital presence by merging aesthetics with functionality. As a product designer, my focus was to ensure a seamless experience, balancing innovation with usability. The final design not only reflects Boomerang’s cutting-edge AI capabilities but also creates an intuitive and engaging platform for users.